Approx. read time : 10 min
Twitter is a unique platform. It is a microblogging platform that allows users to share their opinion on recent topics, politics, sports, or news in the provided word limit. It provides posts that are short, simple, and to the point. Hence, people from all over the world prefer Twitter to express their opinion.
People often use this platform to share their opinions on products, share their reviews, and brief about them. Many businesses embed Twitter feed on their website for their potential customers to convince them by showing them these proofs and reviews about their products.
Twitter feeds not only consist of tweets text or written form but visual-medium posts as well. It also provides users the facility to add images and videos. Users enjoy this feature as they share their pictures and post videos.
Visual medium also helps the businesses as users often post pictures with the product, shoot a video, or upload unboxing videos providing a brief description of the product. Even brands use these mediums to increase their brand awareness. They share images of their products, provide important information with the product image, etc. They even use text medium to their benefit as they share their recent updates, make announcements, provide briefs about their products, etc.
Twitter is a great platform to promote business. It is a robust platform; hence, marketers cannot ignore it in their social media marketing strategy. Brands use various methods like making a creative hashtags campaign, providing their stand on a recent topic, etc.
Hashtags campaigns are one the most popular marketing strategy. Businesses provide a creative hashtags campaign that helps them get some recognition and provide aid for promoting their product.
Staying relevant on Twitter is also important to businesses as it helps them to increase their reach. Brands apply different strategies such as uploading content daily, using appropriate hashtags, promoting UGC, etc.
One of the smart strategies that businesses use on Twitter is using the trending topic to their benefit. Twitter provides an amazing feature that helps its users to know about trending topics. Businesses use this to their advantage as tweeting about it. They even provide their stand on the ongoing topic, and hence it helps them to increase their brand awareness and helps them stay relevant on Twitter, and increase their reach.
Embedding a Twitter feed on the website is a smart and efficient way to increase business and enhance sales. It provides huge benefits to the businesses and takes their brand to the next level. If used correctly, the Twitter feed can create wonders for your business. Hence, it is important to use this strategy correctly as it helps your business to grow.
Many tools provide you a dedicated Twitter widget that helps you fetch the tweets related to your business and display them on your website. Twitter widgets make your website lively and appealing to the visitor. The widget provides you customization options where you can change the layout, change the colors, etc., and make it more impressive. It also provides you with moderation to moderate the tweets, filter out all unwanted and spam tweets, and keep your feed related to your business.
This article will discuss six ways to use embedded tweets to help your business, which can help you increase your customer base and strengthen your Twitter presence.
6 Amazing Ways to Use Embedded Tweets to Help Your Business:
1. Promote your product or event
Promotion is the key to increase your brand awareness and let people know about your product or event. Organizing events is a traditional and great way to increase your business circle and boost your brand recognition.
You can use hashtags to promote your product or event. You can organize an event to provide any updates, make new announcements, reveal your new product, or even simply organize the event to grow your business circle.
You need to promote them correctly. Twitter provides a great platform for promotion as you can make creative hashtags. Hashtags increase the reach and also, they are very effective.
You can embed the tweets with the decided hashtags about your product or event and display them on your website. It keeps the visitor engaged as he reads all the opinions and feedback people have to say about the product or event. It even sparks an interest in customers.
You can even use hashtags for your event. For example, if you are organizing an event, you can promote hashtags or keywords to your audience. And embed the tweets with those hashtags and keywords to your digital wall on the event. People can tweet using hashtags and keywords, and their tweets will get a feature on the digital wall. This will keep your visitors engaged and inspire them to post tweets to get a feature on the social wall.
2. Provide proof of your statement
People don’t usually believe everything they see or read. They demand proof for any statement made or for any claim.
You can use embedded tweets for this purpose. For example, if you provide information about your product, you easily show the proof by providing an embedded tweet regarding your claim. You can easily fetch the tweet by using an appropriate search or hashtags campaign. Let’s say you promote your product by using a scheme of gifting something with your product; it can be a customized product with your brand’s name on it upon receiving the product. Customers often post pictures with the product and gift and tag the brand while thanking for the gift. You can embed these tweets on your website to give proof of your scheme.
It increases the reputation of your brand and helps to win the trust of your potential customer.
One of the recent trends that brands are using now is providing a written message or letter with the product. These gestures often impress the customers and make them happy. They often post the pictures with the messages; you can use this strategy and then embed these tweets on your website, showcasing how much you care for your customers. It will help you to convince your visitor and attain some reputation in the market.
3. Provide reviews about your product
Talking about proofs and statements, a potential customer would always look for reviews and social proofs before buying the product.
Twitter is an open platform for people to express their opinion. Users often share their reviews about the product, share their experiences with the business and even write about the products.
You can embed all the tweets related to your business and product on your website as it provides social proof about your products, and visitors also get to read the reviews to know the status of your product.
People also use Twitter to share their pictures and videos with products and giving their honest feedback. You can use these embedded tweets help you to convince your potential customers to purchase from your brand.
You can also moderate the feed and filter out all unwanted and spam tweets from your feed. But keep in mind that you shouldn’t hide negative reviews. Showcasing both negative and positive comments on your products shows that you care for both types of reviews and your brands come out as transparent in front of your visitors. It increases your brand’s reputation and creates a good impression in front of your visitors.
4. Retweets are important
You can encourage retweets by embedding the tweets on your website. Businesses often follow the simple plan to show their video or slideshow to their visitor by embedding them on their website. It is an orthodox technique, and visitors do not get any exposure to your social media presence.
The smart way to achieve it is by sharing the video or slideshow on tweet using your Twitter account and then embedding the tweet on your website. It will hugely benefit you.
Firstly the visitor will get to see your presentation.
Secondly, because you have embedded the tweet, the visitor will get to know about your social media presence.
Thirdly, it increases the chances that your visitor will follow you on Twitter if he likes your content, and hence it increases your follower list and eventually increases your range.
And fourth and most importantly, it provides the user the ease to retweet.
The embedded tweets provide the option of a retweet, and the visitor can retweet it if he likes your content, and it increases your brand awareness and promotes your brand.
5. Build your reputation
People post their pictures with the product. You can display happy faces and happy testimonials on your website. A Twitter feed with happy faces and positive testimonials brings a positive vibe to your website. These vibes often help you to create a good impression and influence the buying decision of your visitor.
You can use embedded tweets to build your brand reputation. As mentioned earlier, people often use Twitter to provide their opinion on the brand or on the product and provide testimonials.
You can embed these tweets on your website and gain some reputation in the market. It provides great benefits for your brand. The visitor gets to read all about the people’s opinions, and secondly, it helps you build a strong relationship with your customers.
Customers feel respected when brands hear them take their opinions or suggestions under consideration. By embedding the tweets from customers, you can value your customer.
They feel valued as their posts or content gets a feature on the brand’s website. It helps you build a strong relationship with your customer and convert your customer into a loyal customer. It also helps for mouth-to-mouth publicity as loyal customers always provide that extra push to your marketing campaign and your business.
6. Inviting users to your Twitter chatter
Many brands have their business pages on Twitter. There can be the case when people might be unaware of your Twitter existence. You can invite them by embedding the Twitter feed on your website.
Often people discuss your product or share their experience with your brand. You can display those threads of tweets on your website. So, when a visitor enters your website, he gets to know public opinion and discussion about your business. Even he can contribute to the discussion or resolve his query.
A business always looks out for different mediums for its brand promotion. Increasing website traffic is another important method that helps businesses to get some recognition and increase their sales.
Better website traffic helps your business to get a higher rank in search engine ranking. That means customers will be able to find you more easily if they use a search engine.
You can increase your website traffic by embedding tweets on your website and allowing your visitors to participate in your Twitter chatter. Many embedding tools allow users to comment on the post or involve in the chat directly from your website. Visitors can do so by using their Twitter account. The conversations and chats help you to keep the user engaged, and hence, it increases your website traffic and decreases your bounce rate. And also strengthen your Twitter presence.
You can enjoy ample benefits by embedding the Twitter feed on your website. It is currently the best method to attract more customers and attain more sales. By using the tips mentioned above, you can take your business to new heights.
Twitter is a major platform and has a huge user base; hence, it provides a great opportunity for your business to attract more customers and fulfill your desired goal.
An attractive website, a good customer base, and quality products are three major characteristics of a successful business. You can attain all three and all others by smart planning and using efficient strategies.
Creativity always impresses people, and you can use them in your business strategies. It always influences people to invest time and witness what you are offering to them. A vibrant website, lively presentations, and smart use of resources help you to gain more customers and attain more sales.