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7+ Best Link Building Tools for Bloggers (Free & Paid)

L
ooking for the best link building tools? In this article, we’ll share the top tools you need to build backlinks for your blog.

Link building is a powerful strategy that boosts your search engine ranking, improves your SEO, and increases your site’s visibility.

But, with a new blog, link building can be difficult.

Luckily, with the proper tools, you can build quality backlinks for your blog a little easier.

In this article, we’ll share the best link building tools that can help your blog rank at the top of search results.

First, let’s go over why link building is important…

What is a Backlink and Why is Link Building Important?

Backlinks are links from other websites to your site or blog. It’s like getting a vote of confidence from another site that your blog and your content are good. The more votes or backlinks you have, the better your search engine ranking will be.

As you can imagine, this comes with a lot of benefits, including:

  • Higher Search Engine Rankings. To get eyes on your new blog and its content, it’s important that your site shows up in search engines like Google and Bing. Building backlinks for your blog improves your SEO score so your site ranks higher in search and your audience finds your content.
  • More Traffic to Your Blog. When other blogs link to your content, it drives their traffic straight to your website. Users who click on the links will be directed to your blog so you can increase engagement and build a larger readership.
  • Boosts Brand Authority. When verifiable, credible websites link back to your blog, it positions you as an authority in your industry. It’s easier to trust a blog that other well-known blogs endorse because it shows you’re trustworthy and your information is reliable.

If you’re new to backlinks, you can check out our detailed guide on how to get backlinks for more information.

Now that we know the importance of getting backlinks, let’s go ahead and dive into the list of the best tools for link building.

all in one seo plugin

For a successful link building strategy, you first need to optimize your website for SEO. This will help you show up in search results so that other popular websites will notice your content and be encouraged to link to you.

AIOSEO, also known as All in One SEO, is a comprehensive SEO toolkit for WordPress. It makes it easy to optimize your website and its content so it performs well in search engines.

It comes with a helpful setup wizard to get you started with the proper SEO foundations. Simply follow the prompts to automatically choose the best SEO settings for your site.

The SEO Audit Checklist will analyze your entire site to detect any critical errors and provide you with instructions for improvement. And with each new page or post you create, AIOSEO also provides you with an actionable checklist to ensure every piece of your content is ready for search.

AIOSEO comes with other powerful features like:

  • Smart XML sitemaps
  • Local SEO
  • Google News sitemaps
  • Rich snippets schema
  • 404 error tracking
  • Social media integration
  • And more…

Pricing: Starts at $49.50 for a Basic plan. There’s also a lite version you can try out for free.

monsterinsights website

MonsterInsights is the best Google Analytics plugin for WordPress. It makes it super easy to understand the analytics of your website and see how users navigate your content straight from your WordPress dashboard.

A great way to build links and find opportunities is through your referral traffic. Referral sites are websites that link to your blog and give you a backlink. By finding out which types of sites are linking to you and what type of content they like, you can create similar content and get new opportunities for backlinks.

With MonsterInsights, it’s easy to view your referral sources and start a backlink strategy:

referral sources monsterinsights

MonsterInsights lets you track other important information about your blog like outbound links, affiliate links, file downloads, popular posts and pages, audience demographics, form conversions, and much more.

With MonsterInsights, you can also build links by:

  • Using outbound links to form partnerships with other blogs
  • Using popular posts and pages to create similar, high-quality content

Pricing: There’s a free version with basic features. Upgrading to premium plan starts at $99.50 a year.

ahrefs link building tool

Ahrefs is perhaps the most popular link researching tool out there. Its backlink index contains more than 3 trillion live backlinks to provide the most current and up to date information.

Type in any domain or URL in its Site Explorer and you’ll get an extensive list of all backlinks associated with it. For each referring page you can see the domain rating, domain traffic, page traffic, and more. You can also filter the results by dofollow, nofollow, backlink type, and other details.

You can also use Ahrefs to find dead pages and broken links on a given topic with backlinks. You can build links by recreating those dead webpages and suggesting that blogs link to your website instead.

It’s one of the most valuable tools for backlink research.

Ahref’s other tools include:

  • Keywords explorer
  • Content explorer
  • Domain comparison
  • Rank tracker
  • Link intersect
  • And more…

Pricing: Starts at $99 per month.

semrush link building software

SEMRush is a powerful SEO tool that can help you build backlinks across blogs in your niche.

The Backlink Analytics feature lets you evaluate and compare every detail about your competitor’s backlinks and your own. You can monitor any domain’s link building progress, spot new backlinks, get informed when backlinks are deleted, and more.

Using the Backlink Audit Tool, you can clean up your backlink portfolio and remove any potentially harmful inbound links.

There’s also a Link Building Tool that will collect a list of link building opportunities for your domain. This makes it easy to manage an outreach strategy to get new backlinks.

Other powerful SEMRush features include:

  • Backlink gap
  • Keyword magic tool
  • Position tracking
  • Site audit
  • Domain overview
  • And more…

Pricing: Starts at $119 a month.

BuzzSumo

BuzzSumo is a content analyzing tool that allows you to discover high-performing content, analyze competitors’ data, identify potential influencers, and track trends.

Its Content Analyzer makes it easy to find relevant keywords and topics your audience is bound to love and likelier to link to. Not only that, but you can use it to discover influential creators and potentially work with them to build your backlinks and gain authority.

You can discover content by:

  • Time period
  • Social network
  • Content type
  • Domain
  • Author

BuzzSumo consistently crawls the web to share the best-performing content in your industry and give you a headstart on your link building strategy. You can get notified when new links are created, export reports into Excel, receive real-time updates, and more.

Pricing: It has a limited free version and an upgrade to premium starts at $99 a month.

buzzstream link building software

BuzzStream is an end-to-end outreach platform that helps you organically build links and boost visibility for your brand.

BuzzStream uses automatic prospecting to gather the most relevant results and news searches from the web to build your prospect list. Additionally, you can add new bloggers, sites, and social profiles to your prospect list with the click of a button as you’re browsing the web.

With BuzzStream, you can send also personalized, targeted outreach emails to build professional connections in your niche.

backlink outreach email buzzstream

It’s also easy to manage your link building projects. On BuzzStream’s dashboard, you can see where each campaign is at in its development, set reminders for follow-ups, and share tasks with your team members. This allows for a more fluid process where goals are met on time and everyone is on the same page.

Other features include contact info discovery, open, click & reply tracking, Twitter conversation tracking, and more.

Pricing: Starts at $24 a month.

haro link building tool

HARO, or Help a Reporter Out, is a free service that allows journalists and news outlets to request information on different topics. They can use experiences and stories from participants to add to their content and publish it. So, it’s a great way for bloggers to earn backlinks for their site.

When you see a question relevant to your niche or industry, you can reply to it with your story and information. If the journalist or media outlet decides to use your story, they’ll publish it on their website with a link back to your blog. This drives their traffic to your site and helps you organically build backlinks and authority in your niche.

The queries will look something like this:

haro query example

If you can provide valuable insights, it’ll be easy to get multiple answers published and drive the right traffic to your website. It’s important to only answer questions pertaining to your niche so that your pitches are successful and the right audience finds and engages with your blog.

Pricing: Free

Hunter.io is a software that searches and indexes email addresses. This can help you with your email outreach to organically build links to your blog and form professional connections with leaders in your industry.

Hunter.io makes it easy to find these email addresses as well as verify their validity and send cold email campaigns. Each email address goes through a verification check and will show a verification status and a unique confidence score to determine its accuracy.

To find an email address, you only need:

  • The full name of the person you want to contact
  • The domain name used for emails by the company, organization, or website 

When you’re ready for outreach, Hunter.io allows you to create, personalize and schedule email campaigns.

Reaching out to brands for potential partnerships shows initiative and personalizing each email is crucial for a pitch’s success.

You can choose from hundreds of pre-built templates, track each email’s performance, integrate your own data, and so much more.

Pricing: Free for up to 25 searches a month, then it starts at $49 per month.


And that brings us to the end of our list!

These are the best link building tools you can use to increase your website search rankings, build your authority, and drive more traffic to your blog.

We hope you found this article useful. For more helpful information, check out our post on how to rank for multiple keywords.

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