Approx. read time : 7 min
With a huge number of businesses opting for online platforms, website traffic has now become more critical than ever. If you have used the right and appropriate marketing strategies, your business website will earn a fair volume of traffic over time. However, more visitors always do not ensure more revenue.
For your profits to soar and the revenue to go up, you need to analyze the behavior of the visitors coming to your website. The primary objective of SEO-driven digital marketing strategies is to bring more people to your platform. Once you start receiving a good amount of traffic to your website, you need to understand what the visitors need and how they expect your business to aid in their quest.
Plenty of businesses report that they get thousands of visitors every day, and yet the sales figure does not show any substantial change. This substantiates that a crowd is a necessary condition for enhancing your online business but never a sufficient one. What makes it effective is the analysis of the visitors’ behavior.
Nowadays, most websites and platforms offer data analysis tools that can help trace the exact behavioral pattern of the prospective customers taking a sneak peek into your business page. Using these tools, you can ensure that the traffic load converts into sales figures. Here are the five most effective ways of analyzing visitors’ behavior to boost your online business.
Trace The Origin Of The Traffic
People who constitute the website traffic do not always come from the same source. Your website traffic is made up of people who join in from different directions. Some may have found you on social platforms. Few people also land up on your business page while looking for specific products or services on Google search engine pages.
A part of your traffic is also likely to come following the backlinks published online. Therefore, tracing the origin of the traffic is essential. For example, if you have most of your traffic coming from the search engine landing pages, your total sales are not likely to get impacted proportionally with the rise in traffic.
Usually, people search for particular products and services instead of brands through their searches. Hence, they seldom care about purchasing a product from a specific link. Instead, they indulge in thorough research before deciding.
On the other hand, if the majority of the traffic share comes from backlinks, your sales figure is more likely to experience a hike. People following the backlinks often lean on particular brands.
“A brand-aware crowd is better than a reason-aware crowd.”
Visitor’s Activity On Your Page
When visitors land on your page, they immediately become a part of your traffic. Even if the customer spends a few seconds on the page before leaving, your traffic will count that person in.
“How do you expect your sales to grow if the customers are not spending enough time on your page exploring your offerings?”
This is where the traffic numbers fail to give out an accurate picture. Visitor activity on-page is critical to know if the customers are spending enough time on the page or not. From scrolling down the pages to clicking on different tabs of the page, every activity counts. If the customer is spending enough time on a business page, you can expect some reflection of such engagements on the sales figure as well.
People joining the page for brief moments are hardly effective for pulling up your sales numbers. There are several plugins to make it easier for business owners to figure out such activities. For example, scroll maps can help you gain an insight into the extent of scrolling a customer does on your website.
If you wish to go into the detail of mouse movement, clicking detail, keyboard activities of a customer, you will find separate plugins for detecting these aspects as well. Be it specific activities or overall engagement, these plugins can help in many ways to figure out the exact behavior of individual visitors.
Once you have enough traffic for your website, it is time to check the visitor flow. As already mentioned, the traffic can originate from various sources. After they reach your website, the focus of different people remains varied as well. While some focus on your blogs, some go hunting for specific products on the web page. A website comprises several sections, not all visitors visit all sections of your website. Depending on the requirement, the visitors browse across the web pages. If a particular customer is looking for more information regarding a product or a service category, he/she will look for informative blogs for more knowledge.
On the other hand, if the customer already knows enough about the product and is looking for a particular product, he/she will go to the product page directly.
Hence, by analyzing the sections of the webpage a customer shows interest in, business owners can set the strategies for different sections of traffic. Comprehending the individual and unique requirements of the target customers is essential for enhancing your business performance at any time.
If more people are opting for the blogs, design the content accordingly to convert the visitors into your loyal customers. If your brand enjoys a fine reputation in the market, design the webpage strategically to catch the interest of the visitors to drive sales.
Check The Exit Rates And Reasons
Excessive exit rate can be a point of concern for any website. If plenty of people are landing up on your page and only a meager fraction of them are purchasing, you need an analytical check for the reasons for such mass-level exit.
Visitors always leave behind crucial clues that you can use to predict their requirements, expectations, and challenges faced during a transaction.
If a particular customer has registered, placed a few items in the cart, proceeded to make payment, and then left without completing the purchase, you have a clue that something went wrong during the purchase process. In this case, you can redirect your efforts in reorganizing or analyzing the overall payment procedure. If there are glitches or operational complexities, you can fix those immediately.
Similarly, any unfinished task of any individual customer can be an indication regarding the areas that need improvement or revision. This will make your website more user-friendly for the customers. The idea is to make things very easy for prospective customers! Whether it is finding information, getting discounts, selecting the payment gateway, or completing the purchase procedure.
Keep analyzing your traffic and check on what point they leave your website and work on that particular website element.
Gathering information directly from the customers can be the last way if you fail to trace the behavioral details through analytics, statistics, and plugins. The best applications, software, and tools are more often effective in tracing the behavioral patterns of individual customers than not.
However, if you think that you need more analysis, the best way to collect data would be to gather feedback from the customers about their experience on your website. In this process, you do not have to rely on speculations.
Instead, you get direct and honest reactions most of the time. Hence, figuring out the areas you need to revise becomes effortless. You know about the exact aspects of the website to work on and when you work on them, you can expect better results. Digital surveys, rating options, feedback, and review boxes are ways of integrating this process into your website.
To offer your customers a user-friendly, optimized experience, you can take the help of tools like Google Analytics, Plausible, Yandex Metrica, or Slimstat Analytics. Get to know your customer well to offer them a better and more enriching user experience.