Approx. read time : 22 min
Conversion rate refers to the percentage of users who have completed the desired action on your website. Increasing your conversion rate is exceptionally critical. A reasonable conversion rate also implies that your site has a high sales volume.
Website owners try hard to get traffic to their sites. However, if the traffic doesn’t convert into sales, it is useless. Usually, the conversion rates of websites average around two percent. For every two hundred visitors, you can expect only four customers who will show interest in your sales message.
So with these things in mind, let’s take a glance at the top ways to increase your website’s conversion rate.
Never Undermine the Significance of Pop-Ups
One of the best ways to augment your site’s conversion rate is to add pop-ups. As per many digital marketers, pop-ups can drastically increase the conversion rate of your site. Hence, if you do it the right way, your website can easily have a great conversion rate.
Here are some strategies with the help of which you can increase your site’s conversion rate with pop-ups.
- Always ensure that the pop-up can be easily dismissed from the user’s end
- You can set cookies so that the pop-up appears once per user
- Ensure that the pop-up is not annoying and distracting the users
- You can display various offers on the pop-up
For example have a look at the pop-up on MilesWeb website, you’ll get an offer and you can activate it by clicking on it right away:
Related : 5 Discount Wheel Pop-Ups
Remove Irrelevant Form Fields
If you want to increase your website’s conversion rate, remove unnecessary form fields. We usually feel annoyed when we have to fill all those blank fields when visiting a website for the first time. However, ensure that you keep only those fields that are essential to achieve your objective.
It is a commonly observed fact that forms are a great way to record audience feedback. But unnecessary fields can be disturbing to your audiences. Well, no one wants to provide you with irrelevant feedback. Also, make sure that every area in the form has a specific role to play. In case they don’t have any role in conversion, remove them.
There is no denying the fact that too many distractions can annoy your first-time visitors. So you shouldn’t have a website that pulls you in too many directions. This is the reason that your landing page should be concise, clear, and easy to navigate.
So you should adhere to what your visitors need to be aware of and nothing else. If possible, you should implement the following.
- Benefits and features
- Testimonials and client reviews
- Elaborated headings and subheadings
- The wise use of visuals with the context
To remove distractions altogether, there are other important things to consider. You can place a live chat box or social plugins that would depict the credibility of your website. In simple words, you should always want your visitors should concentrate on your sales message.
Create Dedicated Landing Pages for Pay-Per-Click Ads
Always remember that PPC campaigns would have no value if you let your visitors land on your website’s homepage. To make sure that you convert with PPC campaigns, you have to create a dedicated landing page. This landing page should comprise your targeted sales message for your audiences.
Design Killer Calls To Action
Well, designing killer CTAs is one of the most crucial on-site conversion elements. Note that persuasive CTAs lead the audiences directly to the bottom of the conversion funnel. In other words, you will have a shortcut to increase conversion rates.
Always remember that an eye-catching CTA with a compelling copy would surely motivate the users. Let’s take a glance at some of the other strategies you can deploy to attract audiences with CTAs.
- At first, you should create a compelling copy of the CTA which echoes the voice of your brand.
- If you are not satisfied with a single CTA, you can place two CTAs. This would help to reinforce the desire of the visitor to click.
- Never undermine the significance of good design while creating CTAs.
Never Ignore the Efficacy of your Website’s Content
Always be mindful of the fact that your website content possesses excellent potential to convert visitors. You have high quality and useful content that can convert visitors. What’s more, it also generates valuable traffic which ultimately leads to a drastic increase in conversion rates. Note that quality content is also helpful to:
- Drive engagement of the users
- Reduce the bounce rate of your website
- Bolster search rankings
- Increase audience engagement
Content that is unique usually commands authority. In other words, it makes your website more credible. Your chance to gain good rankings increases drastically, which positively influences your SEO. Also, these rankings directly impact your organic traffic.
You cannot underestimate the Power of Videos
Well, you can’t underestimate the importance of video marketing to increase your site’s conversion rate. Usually, video marketers get a large amount of their traffic via the creation of engaging and result-oriented videos. Here are some of the reasons which highlight the significance of videos.
- Videos help inspiring desire in audiences
- Videos provide useful information that helps in building credibility
- Videos help you to convert as they can showcase various features of the product saliently
And if you are already eager to add videos to your website, here are some things you should consider:
- Emphasize creating interactive videos that would drive user engagement
- Educational videos can significantly help you with dry sales pitches
- If you want to foster more authentic connections, you should opt for live videos
- You can gain a more immersive experience with the help of 360-degree video experiences
Also, remember that the majority of people watch videos as a way of learning about a product. Hence, it would be great if you add instructional videos depicting the use of your products.
Make the Initial Step of Accessing your Website Simple
In case you don’t know, there is a psychological principle which states that humans prefer easy starts. So when the context is about accessing your website, it should be really simple. You can see many websites where you have to pass through CAPTCHA to access their content.
From the point of view of security, this practice is no doubt significant. But at the same time, you also have to consider the convenience of your users. On the other hand, the same principle applies when you are asking them to be a part of campaigns.
Instead of asking for filling an entire form, invite them to request an email address. These small steps would ensure the conversion of audiences into customers.
Use Alternate Logins
Adding a third-party signup service can speed up things that can help with audience engagement. So when a user visits your website, you can let them open a profile with Google or Facebook. This eliminates the involvement of the signup form.
Also, if your site is witnessing a lot of traffic, signing up can take a few minutes. If you want your users to complete the signup process quickly, third-party signup services are the ideal option.
Optimize Your Website
Always remember that you can’t go far with a slow-loading website. So you have to optimize it to ensure that your users can get the right information. Note that your site’s loading speed can affect almost 75% of visitors and their buying decisions.
Website owners have a significant preference to pack their site with quality content. But plenty of graphics, plugins and videos can make your website load at a snail’s pace. On the other hand, if your website has a low loading speed, it can be a wrong signal.
Also, Google might punish your website for being slow by placing it lower in the search results. A large majority of your users expect the site to load faster. In 2021, the website loading speed will be even more crucial.
As a majority of people are still working remotely, they would expect websites to load faster. Hence, it is quite vital that you optimize your website’s speed to convert visitors into customers.
Set A Clear Value Proposition
The potential of your site’s conversion rate depends on the value proposition. Note that value proposition is the primary reason a customer should buy from you. To make an engaging value proposition, you should ensure that it is different from competitor’s offers.
Also, note that crafting a value proposition requires a tremendous amount of reflection on your organizational values and product features. Note that you have to refine your value proposition until you can articulate it in a single credible sentence.
Always remember that optimizing value proposition is a continual process. Your sales team should frequently brainstorm ideas to create the best value proposition.
Importance Of Social Proof
Social proof can drastically increase your conversion rates. Are you aware of the fact that adding product reviews can improve your conversion rates? By including product ratings and original customer reviews, you can significantly bolster your conversion rates. They provide reassurance to your clients that the decision they are undertaking is the appropriate one.
Use Simple English To Boost Conversions
You cannot expect your website to convert if the content is not written in lucid language. Use simple English in your ad copy as well as website content so that users from different backgrounds can easily understand. Moreover, you should avoid the use of jargon.
Always remember that your objective is not to impress your visitors with your vocabulary. Also, there is hardly any point in writing content in such a language that requires a dictionary to comprehend it.
Prioritize Addition of Images
Apart from quality content, images can significantly grab the attention of your visitors. If you want to boost user engagement and conversion, use relevant images. However, adding images just for the sake of it can only downgrade your site’s conversion rate.
That’s why it is imperative to use images that are relevant to the context. Also, please refrain from using stock images as they can send the wrong message to the users. Designing images for your website can be quite ideal for increasing conversion rates.
Never Underestimate Newsletters
Personalizing emails is all about sending emails your customers want to receive. Whether you are a B2B company or an independent blogger, you cannot sell anything that your audience doesn’t like. The critical point here is to find out what your audiences want from you. Personalized emails are also great for new customers, and they depict that you are aware of their preferences.
Automate Email Sending
Minimize your overall effort by automating the email sending process. You cannot expect to increase your conversion rate if you are still sending emails manually. In other words, it is essential to automate your email marketing campaigns. Adapting to an automated email marketing platform will take time. However, you would reap significant benefits once you move to an automated email marketing platform.
Don’t Offer Too Many Options
When faced with too many choices, people may actually become confused. So it is always advisable to be clear about who your product is for. Always remember that the key to a highly converting website is to test various perspectives. What works well for one website or niche may not work for another. So it would be great if you figure out what works best for your business.
Communicate With Leads As Soon As They Convert
In case you don’t know, leads are a fresh commodity for your business. So what this implies is you have to nurture them immediately. Always remember that even a day’s delay can make the leads lose interest in your brand instantly.
So if you are contacting them by phone, be polite. You have to ensure to address all their queries so that they don’t leave unsatisfied. The primary purpose of communicating with your leads is to show that you care for their concerns.
Emphasize Adding Live Chat To Your Website
It is a commonly observed phenomenon that many visitors want to buy your service but actually can’t. In simple words, they have a lingering question that prevents them from taking the final buying decision.
In this type of situation, live chat support is an ideal tool to help these visitors. Live chat tools resemble a lot like pop-ups. What’s more, they are easy to add to any site and can immediately boost your conversion rate.
Your Website’s Search Bar Should Be Easily Visible
Visitors should quickly locate your website’s search bar. Note that search bars play a decisive role in decreasing the bounce rate of your website. People use your site’s search bar when they face issues finding the information they want.
So if your website lacks a search console, they would abandon your website. So always ensure that your site’s search bar is prominently located. The top right or top left location on your website is the perfect spot to place the search bar.
Emphasizing Adding A FAQ Page
If you want your website to depict value, adding a FAQ section is one of the perfect ideas. Always remember that apart from the search bar, the FAQ section provides essential information to your customers.
While designing a FAQ page, you should think from the perspective of the visitors. Think about the questions your visitors would usually ask. Your customer service department can help you with designing a FAQ page. This is because they are well-aware of the concerns and questions of your customers.
Place Your CTA Wisely
By now, you must be aware of the significance of CTA. But at the same time, it is also essential to place the CTA correctly. Always remember to put the CTA at the beginning of your landing page. It is a reality that a majority of users don’t scroll down the whole page.
So if the CTA is positioned below, there are high chances that your users would miss it. On the other hand, you can also place CTAs several times on your page so that your users wouldn’t miss them.
Post Consistently On Social Media Platforms
As a brand looking forward to boosting its conversion rate, you should never underestimate the importance of social media. In other words, you need to ensure a strong social media presence. There exist innumerable ways to maintain a robust presence on social platforms.
For instance, sharing your blogs on all social media platforms is a great way to maintain your presence. This usually depicts that you actively use social networking sites and engage with your users. Also, sharing frequent updates would drive more traffic to your site, which would ultimately bolster conversions.
Encouraging users to share your content on their respective social networks can also drive traffic to your website.
If you want to capture leads and increase your conversion rate via social media platforms, hashtags are quite crucial. It is important to note here that hashtags can decide the fate of your posts on social media.
Hashtags can promote your brand and makes your content discoverable. Though they are quite popular on Twitter, you can even find them on Instagram and Facebook. Mastering the use of hashtags provides you with a powerful way to engage your audience. With hashtags, you can see your followers and influencers.
Organize Giveaway Contests
Organizing frequent giveaway contests is an excellent way to transform visitors into customers. Note that giveaway contests would help you attract a lot of new users to your site. And while they are participating in the competition, you can easily convert them.
Experiment With Various Content Lengths
Depending on your business niche, product and users, short content lengths may often outperform long copies. Interestingly, the opposite can be possible at times too. So to be on the safer side, it is essential to experiment with various types of content lengths.
Push Notifications Can Change The Game!
Always remember that push notifications are quite useful in communicating with your audience. Also, when used correctly, they have a very high conversion rate. Push notification refers to an alert that you send straight to your user’s web browser.
Push notifications will help you to send out timely messages for new blogs and product launches. Also, push notifications play a decisive role in driving traffic back to your site, which in turn boosts conversions.
Optimize Your Conversion Rate with A/B Test
A crucial part of conversion optimization is to analyze which pages of your website are working effectively. This can help you boost your conversions by finding the right page layout, CTA, etc. If you want to test the pages of your site, you need Google Optimize. Note that it is a free tool from Google, which would let you know the efficacy of each page. For instance, you should try:
- Displaying different sizes of the images
- Offer free shipping
- Changing the colors of the headlines and subheadings
Monitor User Behavior
You can use Google Analytics to track the behavior of the users. Google Analytics would let you know how your users are interacting with your website. For instance, with the use of this tool, you would come to know how much time they spend on your website.
Also, you would be aware of the geographical location of your visitors. By using this data, you can implement sound decisions on how to improve your website to drive more conversions.
Creating Visual Appeal Is A Must
While the copy, content and placement of CTAs are critical, you also consider their visual appeal. The visual appeal would cast an indelible imprint on your visitor’s mind, which can either make or break your reputation. To find out the best color combinations, you have to perform A/B tests. You can also refer to the persona of the buyers to assess which color affects your audience positively.
Write Perfect Headlines
The headline is the first thing that someone would notice about your post. Your headlines must be smart and they must make the visitors or readers inquisitive. If you research on the headlines and get them right, then you can surely increase the conversions to a great extent.
It is crucial to make sure that you have written headlines that initially grab the attention of the users.
A good headline will induce the readers to click on the website URL in the search results and you will get more traffic for your website.
Some terms that you can use in your headlines include:
- Incredible tips
- A huge number of tips (like in this article J)
- Starting the headline with – did you know this?
Write Content That Communicates With Your Readers
Let’s be honest here, your customers are not really interested in your business, they are more interested in knowing what value they are going to get through your offerings and that is fair enough! When you create content, make sure that it provides value to your readers. This should be your ultimate goal to create content. Highlight the good things about your products or services and convey to your customers how your products or services will benefit their lives.
To give you a simple tip – your content should be more focused on ‘you’ and ‘your’ instead of ‘we’ and ‘our’.
Use Bullet Points
If you write big chunks of content, people will not really notice them even if your content comprises of the most important information for the readers. Instead, you must concentrate on creating bullet points. This gives a glimpse of your content in one look and then readers end up reading the entire content. You must make the readers read the content and then they will take the right actions.
Bullet points help the readers in quickly absorbing the information.
Follow this rule while creating content for your website pages or for your blog, all you have to do is summarize the important points through bullets.
Promote Different Offers
Remember that your offers must be enticing for your audience. You might have come up with a great offer but you might not be getting the right response for it, don’t worry, it happens! Keep making some tweaks. Even better, study the audience behavior, you’ll know what your offer should be like. Putting out the right offers has a crucial impact on the conversion rates.
If you are into paid promotions and if you think that some of your offers are not doing well, tweak them or change them. Don’t be hesitant to try new things!
You must our out the right promotions that get the maximum clicks. There is no harm in experimenting, continue outing out different offers until you get the desired results. Believe me, you’ll strike a balance and you’ll get the best promotions.
The testimonials received for your products or services are very important for your further conversions. This is a fact that cannot be denied! People look for reviews and testimonials before they would consider using your products or services. There are ways through which you can promote the testimonials:
- Feature the testimonials on your website.
- You can consider featuring case studies on your website as well.
- You can feature the testimonial on your Facebook page as well; you can add it to your Facebook cover image.
- You can feature the testimonials in the email newsletters. Make sure that you are not featuring too many, just 1or 2.
- Social media is the best platform to feature the testimonials.
- Get video testimonials from your clients and feature them on your website and on your YouTube channel as well.
- You can add testimonials in your blog post as well. Make sure that the topic of the blog post is related and the testimonial goes well with the blog topic.
- If you can, add the logos of the companies or brands that have given you testimonials.
Offer To Auto-Complete The Fields
Although this might look like a small step, you cannot underestimate the power it has. If you offer to auto-fill the form fields, it will save a lot of time for the customers. With one click-all their information will be filled in the respective fields and this makes things easy for them. Don’t you use the auto-fill option? We all do! It’s quick and easy! At times, the more fields you have in your form will lead to lesser conversions. So if all the form fields are necessary for you offering auto-fill is the best way to make the customers provide all the information.
The reason why the customers will love the auto-fill, they will have to type less and they are more likely to complete the form. This is a great way of improving the user-experience as well.
Add A Countdown Timer
You can boost the conversions by creating a sense of urgency. When a sense of urgency is created, it is human psychology to complete the entire task, and this is a great way to complete the sale. It is a natural tendency to get anxious when you know that the time is running out, this makes people act faster. Add a countdown timer to your website for capitalizing on this feeling.
There are many WordPress plugins through which you can add a countdown timer on your website.
Make Your Customers Feel Special
being human is important to improve your relationships with your subscribers or customers. Keep showing gratitude whenever you get a chance to do so.
For instance, you can email your subscribers or customers on their birthdays or anniversaries and give them an exclusive discount offer. This is a small step but it creates a huge impact when it comes to brand loyalty. This loyalty will help in getting direct and indirect conversions in the long run.
Provide An Option To Proceed Without Registration
At times people might really like something on your website, but they don’t want to go through the process of registration and enter the information. In this case, if you offer an option where they could checkout as a guest or proceed without registration, they will proceed to the next step right away. There is no denying that the registration process is important, but this works for the people who are too lazy to fill out the registration form.
Use Faces For Increased Familiarity
People relate to the emotions on human faces. It is the truth that when we see a particular expression on the face, we automatically start empathizing with that person. If people recognize the content on your website as – a problem, a dilemma, a habit, a solution, a guide or something like this, they will feel connected to the content and your content will be better understood.
Make use of human faces wherever possible on your website banners and images, in articles, case-studies, testimonials, website pop-ups, landing pages and opt-in pages for boosting the conversions.
Simple Website Tweaks
- Publish FAQ’s on the pages where you think that customers might have questions to ask, you can write one like answers for some common customer queries.
- Have an informative About Us page. People trust the companies that have a face and a story.
- Add live chat to your website. This is the easiest way for the visitors to get in touch with you.
- Make your website responsive and make sure that website loads fast.
- Use impressive color scheme on your website that makes your website visually appealing.
- Make sure that your website menu is not too complicated.
Your website is a powerful platform for conversions and if you optimize it perfectly, you will achieve conversions. You can try a combination of the tips mentioned in this article or you can try all of them, there is no ground rule of getting your website to convert, it’s always on trial and error. Eventually you’ll know what works best for you and website conversions won’t be difficult. While optimizing your website, your aim should be to reduce friction and to optimize the conversion funnel.